At Jones Robinson, sustainability is not just a term we use — it’s at the core of who we are. While the concept may be relatively new to the business world, we believe it is essential for any company that wants to build long-term value and resilience.
Our Net Zero Journey
In January 2022, we committed to achieving net-zero carbon emissions by 2030 or sooner. Working with Carbon Footprint Ltd, we began measuring our environmental impact. By September 2022, we had achieved Net Zero status for our Scope 1 and 2 emissions.
But that was just the beginning.
We are proud to support three global projects that align with our environmental and social values:
- A clean water initiative in Zambia
- Ecosystem preservation to combat deforestation in Guatemala
- Renewable energy projects in Thailand
These are not just offsetting efforts. They are an extension of our values in action.
Purpose and Culture: The Foundations of Sustainability
In a recent feature by Decision Magazine, our Director Charles Robinson shared his perspective on what defines a sustainable business:
“A sustainable company is based primarily on its people, the culture they are the custodians of, and the values which underpin that.”
This philosophy informs how we operate. From our recruitment and training processes to the way we deliver service, our purpose and values are central. Every training session begins with a recap of our values, and we consistently reinforce these principles through our internal communications and our ethos booklet, The Way We Are.
Keeping the 'Why' Front and Centre
Charles often says, "If your people get a kick out of pleasing the customer, then as a business you’re in the right place."
As our team has grown from one office to six, we have worked hard to ensure that our shared sense of purpose remains strong. It serves as our anchor and helps every team member understand not only what we do, but why we do it.
We listen and respond. After one of our campaigns, a customer called to say our leaflet was laminated and could not be recycled. It was a small detail, but it mattered — and it reminded us that doing the right thing is part of being a responsible business.
Sustainability Means Long-Term Thinking
“A sustainable business is never about short-term profitability, but long-term viability,” says Charles.
We view every decision through the lens of sustainability, not just in terms of environmental responsibility but through the wider lens of values, culture and long-term accountability.
Our clients recognise the difference. Even though our fees can be up to 50 percent higher than competitors, our local reputation and service quality justify that premium. With a 21 percent market share across a field of 160 estate agency offices, we believe our results speak for themselves.
Built to Last
At Jones Robinson, sustainability is not a department. It is how we do business. It is reflected in:
- A culture rooted in integrity and consistency
- A commitment to the wellbeing and growth of our people
- Responsible practices that create value for our customers and communities
We do not try to be everything to everyone. We focus on delivering exceptional service based on a clear purpose, strong values and a mindset committed to doing what is right.
“I don’t think you can build a sustainable company if you don’t love what you’re doing. And as a business owner or director, doing the right thing, having a sustainable company is the best pillow to have if you want to get a good night’s sleep.”
— Charles Robinson, Director
Learn More
To find out more about our approach to sustainability and how it shapes our business, visit www.jonesrobinson.co.uk
Want to know more about Decision Magazine? Click here: www.decisionmagazine.co.uk